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Flip an assumption

Whenever we work on creative solutions to a challenge, we (often unconsciously) work from a set of assumptions.
For instance...
  • The boss believes [XXX]

  • Our clients want [XXX]

  • The current approach is broken

  • We don't have the budget for this

  • Someone already tried this

  • Nobody else thinks this is a priority
Start by taking a minute to identify a challenge to explore — and identify a handful of assumptions you have about the challenge.
Next, pick one of those assumptions and flip it. Spent five minutes developing ideas as if the opposite is true.
This approach helps unlock ideas we might be blind to otherwise.
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