Flip an assumption

Whenever we work on creative solutions to a challenge, we (often unconsciously) work from a set of assumptions.

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For instance...

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• The boss believes [XXX]

  
  

• Our clients want [XXX]

  
  

• The current approach is broken

  
  

• We don't have the budget for this

  
  

• Someone already tried this

  
  

• Nobody else thinks this is a priority

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Start by taking a minute to identify a challenge to explore — and identify a handful of assumptions you have about the challenge.

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Next, pick one of those assumptions and flip it. Spent five minutes developing ideas as if the opposite is true.

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This approach helps unlock ideas we might be blind to otherwise.