Sometimes the remix is better than the original

I’m reading a book right now that I’m finding transformative personally — and yet, I don’t think the author has shared a single thing that I didn't know or hadn’t read elsewhere.

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But it’s the unique packaging of these things, with their voice and perspective, being experienced by me in this exact moment — that’s what’s powerful.

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True originality is exceptionally rare. Most of the time, we're experiencing great remixes.

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So let's become idea DJs and start remixing:

• Pick a piece of advice (or several pieces) that you believe in

  
  

• Find a way to package it up differently

  
  

• The best remixes have a sense of "us" in them. What can we bring to it that nobody else will?

  
  

• If it might be shared internally or with a client, try infusing the company's DNA (language, mission, culture, etc) into the remix.

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This approach can make things feel custom-made just for the audience, creating a much more powerful impact than simply saying it the way everyone else does.