WEBINAR
Sharing WHY Your Idea Is, Not WHAT Your Idea Is
Presentation Strategy and Skills for Creative Teams
It’s time to get creative about presenting creative.
Your team puts so much blood, sweat and tears into ideas that you’re confident will break through and blow away your clients’ KPI goals — aaaaaand then they don’t buy them.
Often, it’s NOT because the work wasn’t great, wasn’t right or wouldn’t be effective. The ideas simply weren't presented in a way where the clients could clearly grasp their greatness.
How to know if this workshop is for you:
1
Your team is bringing great thinking and ideas that will break through and drive results — but the clients aren’t buying.
2
It takes round after round of creative presentations before finally selling a campaign — and it’s never one the team was most excited about.
3
Every stage of the new business pitch goes great — then another agency wins because the clients liked their idea a little better.
Key Outcomes
✔︎ You’ll have more confident teams
Confidence is a powerful influencer. Clients are looking for partners who are passionate and radiate belief in the solutions they share.
✔︎ You’ll see more engaged and enthusiastic clients
Your team will share concepts in ways that are music to clients’ ears, without getting bogged down in executional details they can’t visualize.
✔︎ You’ll sell better ideas, sooner
And the secondary benefits to this are massive: Higher team morale. Lower burnout. Talent attraction and retention. A stronger agency reputation. Less crazy burn reports.
✔︎ You’ll develop more trustworthy relationships
When clients know you have their best interests in mind, and they regularly approve ideas quickly, trust in the agency goes up — which leads to even better things.
✔︎ You’ll practice clearer, more captivating storytelling
Your teams will be able to leverage stories, narratives and anecdotes to their full, persuasive potential — helping bring simplicity and clarity to complex challenges.
✔︎ You’ll build better client “chemistry”
Your team will strengthen all the key areas that influence the elusive and usually-poorly-defined — yet vital — feeling of “chemistry” clients crave.
✔︎ You’ll win more pitches
The difference between a win and a loss often comes down to shades of gray. Every agency is good. Many are great. To win, you have to be better.
Key Topics
How to present the WHY of the work, not just the WHAT
How to make clients “see their fingerprints” in your ideas, so they love them more
How leaving OUT creative details helps sell more ideas
How to nail the 3Cs of idea presentations: Confident, Clear, Compelling
How to get clients more excited about what you’ll share, in advance
How to create a strategy — and creative brief — for your presentation
How active listening gives your team a competitive advantage
How to turn small yeses along the way into a big yes in the end
How to prevent Powerpoint from dictating your presentation
How to make rehearsals more fun (and less soulcrushingly awkward)
What To Expect
A learning experience — not just lecture
A full-day or half-day immersion
Learning by doing
An approach customized to your team, your needs and your goals
High-energy, fast-moving, and challenging — but lots of fun
A 90-minute follow-up for teams to demonstrate their improved skills on an upcoming presentation
Meet your instructor
Tim Leake
Founder & CEO of Lightbulb, the place for leaders to reconnect with their creativity — in order to turbo-charge their careers and drive results for their company and clients.
Tim has leveraged creativity to solve business problems for over 25 years. As a copywriter and creative director, he sold breakthrough, effective and award-winning work — often to very tough and challenging clients.
As an innovation consultant and trainer, he helped senior leadership teams at major brands and agencies transform their skills and business offerings to thrive in a constantly changing world.
And as part of an agency executive team, he helped lead new business wins that grew the agency from 370 to over 750 people.
A few of the global events where Tim has inspired audiences and sparked creative thinking in business leaders.
Lightbulb, as company, is new.
But Tim's experience transforming leadership teams through workshops and keynote presentations is not.
